What Is A Sales Funnel And Why Do You Need It?

I want to talk about the fact that while you may be great at sales, your website isn’t.
In fact, despite the fact that most websites look really good, but rarely does it bring in any leads or actual sales.

What you need is something called a “sales funnel.”
So what is a sales funnel… and why do you need it?

What is a Sales Funnel?

Recently, the team over at ClickFunnels surveyed over 30,000 of their customers and found out something very interesting…
Those who had a traditional website and only sold one product actually made 540% less than someone who was using a sales funnel.

How does that work?

Well, instead of just selling a product, if they added a simple “order form bump” they averaged 140% increase in revenue…
If they added one up-sell, it was an additional 130% increase in revenue… 
If they added one down-sell, it was an additional 133% revenue
If they added all three of those things, they had a 540% increase in revenue!
Yes, that means for every $100 a normal website makes, a ClickFunnels funnel makes $640.
Do you think you’d be having better results if you made 540% more than you did with your old website?
That’s like playing 5-on-5 basketball against your competitor… but taking away 4 of their players so it becomes 5-on-1.

Doesn’t seem quite fair does it?

Yeah, it’s kinda ridiculous that in this day-and-age that people aren’t using funnels…
I’m not sure if they hate money or if they hate new customers… but those are the only two reasons at this point why people wouldn’t use a funnel. 🙂
I say that kinda jokingly, but I also think it might be true.
Anyway, I don’t want you to fall for this trap, so let’s get you started on your sales funnel today.
If you haven’t yet, go get your free trial of ClickFunnels at www.ClickFunnels.com.

Below, I’ve listed a 10 step process on getting started with ClickFunnels once you sign up.

Get yourself familiar with the software and just have fun with it.

The simplicity of drag and drop and navigating your way through the pages is pretty much like using your iPhone for the first time… you get hooked and you start to learn all the key features in no time.

10 Steps To  Building Your First Funnel

Step #1

Pick which type of sales funnel you want to use for your business.

We have 22 types of sales funnels that you can use to grow your company! But don’t worry, if you’re not sure which one you should use, it’s ok.

We’ll also give you a FREE copy of our “Funnel Cookbook” that will show you what type of funnel you should use for your specific business!

Step #2

After you’re picked your funnel, then pick which template design you’d like to use for your funnel.
Inside of ClickFunnels we have dozens of amazing templates that are scientifically proven to convert that you can use for free inside of your account!

Step #3

Organize your Funnel. Feel free to add pages, move pages or delete them.

ClickFunnels gives you the ability to customize your funnel steps until it’s perfect for you!

Want to add an upsell? Trade the sales page for a video sales letter?

Inside of ClickFunnels you have total flexibility to make your funnel your own!

Step #4

Edit the pages by adding in your logos, replacing text, adding videos and more!

Inside of the ClickFunnels page editor, you have the ability to customize the pages to your hearts content!

For those of you who want more control over your pages, we have advanced tools that will allow you to add in custom css, adjust colors, padding and more!

Step #5

Start adding in the products that you would like to sell.

Create your products, choose the price you want to sell them for, and within minutes your can be up and selling online!

Yes, ClickFunnels has a full shopping cart, so you don’t need any 3rd party tools to sell your products online.

It’s all included free with your ClickFunnels account!

Step #6

Split Testing: Quickly setup split tests so you can increase your sales each day!

The best way to make more money isn’t to get more traffic, it’s by converting more of the traffic that is already coming into your funnels.

Setting up split tests in ClickFunnels is simple and you can try to beat your control every day!

Step #7

Create marketing sequences inside of your funnels!

You can setup emails and text messages to go out when people join your lists, purchase a product, register for a webinar and more!

Smart segmentations allow you to only show these messages to the right people inside of your funnel!

Step #8

Check the launch checklist and see if you’re funnel is ready to go LIVE!

Now that you have your funnel setup, check the launch checklist tab to make sure that everything is setup right, and then it’s time to start promoting your new funnel!

Step #9

Track your stats and see how many leads and sales you can get!

Our dashboards will show you how many people are joining your lists, which funnels they are buying products through and more!

Step #10

Get your own ClickFunnels account today and play with everything for the next 30 days, and put us the test.

12 thoughts to “What Is A Sales Funnel And Why Do You Need It?”

  1. I’ve been thinking about how different successful companies use the sales funnel to generate more money to their bottom line. For example McDonalds famous upsell is “Would you like fries with that?” which is part of their sales funnel to add millions of dollars in profit to their bottom line. So I can see how having a good sales funnel can increase your website’s profit by 540%. But I’m not sure what you mean by downsell, what is that?

    1. Aloha Son,

      Yes, you’re absolutely right. Mcdonalds has one of the best sales funnel. Getting people to the drive through with their dollar menu, but you come out spending over $10 because of all the upsells (drinks, fries, etc…).

      Same goes for Costco and their food court. They lose tons of money on the front end selling $1.50 hotdog and soda, but their strategic placement of items throughout the store is also another form of a sales funnel.

      The down-sell is basically if someone refuses your offer, you can then offer them an alternative product at a lower price.

      I hope this helps.

      If you have more questions on sales funnels, upsells, downsells, etc… feel free to ask anything or go to ClickFunnels.com to learn more.

  2. Great post here and I’m quite delighted that you have shared this with us too. Personally, j lobe makinvuse of funnels as a means of reaching out to potential audience as it reduces the stress attached in marketing. Thanks so much for Shari g. Now that you have listed all these processes and willing to replicate them,  thanks so much for sharing

    1. I look forward to seeing you crush your goals brother.

      You got this and keep going.

      Keep learning and will be on your way to earning dollars for days 🙂

      Thank you!

  3. Your 10 Steps To Building our First Funnel are very useful for everyone like me. I recently started my business online from home and we have to pick which type of sales funnel we want to use for our business. I will try to implement everything . After our funnel setup, check the launch checklist tab to make sure that everything is setup right, and then it’s time to start promoting our new funnel. Thanks for sharing.

    1. Aloha and welcome to the online world. I’m excited to see you partake in working online.

      Once your site is setup, the next thing is to start working on your funnel to start getting more leads and more customers.

      The One Funnel Away Challenge

      is a great intro into this world.

      Thanks for reading.

  4. Thank you so much for giving us such a wonderful article. Your article is really informative and I gained a lot of knowledge by reading your article which is very helpful to me .Working in the online world for a long time, I did a lot of research about Sales Funnel and it didn’t seem right to me. So I’m personally doing affiliate marketing through the Wealthy Affiliate website and I’m a successful affiliate marketer. I’ve been able to start my business with many products in affiliate. Marketing Place, and the wealthy affiliate website has provided me with many tutorial videos to learn how to work in this place. As well as providing many tools to take my website to a good level, I am currently successful .You certainly deserve the praise for your wonderful advice about the sales funnel .

    I will definitely pass your article on to my friends and they will definitely share with you their new experience. Can I share your article on my social media?

    1. Aloha Shanta,

      I hope you are doing well today. I very much appreciate your thoughtful response and feedback on my blog.

      I’m very honored you got some value from it and willing to share it with others.

      You are definitely more than welcome to do so on your social media.

      Thank you again!


  5. Hi! These 10 steps have taught me quite a lot! I like the idea of having tested funnels in place and replacing with our logos and stuff. But I also know that we must A/B test and keep track of our results and test again, and again. It’s a process that can’t be skipped. But I have it clear in my head now! Thanks for this post!

    You say that between more traffic and optimizing conversion from our present traffic, the later is best. What’s the minimum trafic a month you would work with? 100? 1,000?

    1. Hey,

      I use the same strategy when I do Facebook Ads.

      I get a minimum of 300 – 500 traffic a month depending on what I’m promoting and if I’m testing different campaigns. Traffic though means nothing without the proper sales funnel in place. Setup the funnels, follow ups, email marketing, etc… first, then focus on traffic and content.

      I hope this helped.

      Thank you!

  6. Thanks for this great post showing that in order to make a sale it’s best to capture someone on your email list rather than sell them just on your website.

    Also I think sales funnels come in very handy as long as your giving your customers lots of great value for free and offer them a good high quality product that WILL solve their problems. 

    One quick question though.

    when would you suggest is smart to start creating funnels, and what is your favorite way to generate traffic?

    1. Aloha Michael,

      Thanks for your feedback / response to my blog. If you’re referring to Wealthy Affiliate or any other affiliate offer, the best time to start would be once you’ve fully optimized your site completely.

      Honestly though, once you have something or anything you want to promote, you can immediately take action and start building your funnels.

      My favorite ways of generating traffic are Facebook Ads, Instagram Influencer shoutouts, and YouTube trainings. Lately I’ve been sending a lot of traffic to The One Funnel Away Challenge.

      Feel free to check it out. It’s pretty much an introduction to ClickFunnels if you are still debating


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