I’ve been working online as a Digital Entrepreneur for almost four years now and more recently, I’ve shifted my focus on helping local businesses in Hawaii grow and get more leads and customers online.
You see, one of the biggest things I’ve noticed that many local business owners lack is knowledge on how the whole online thing works; building a brand on social media, leveraging an online system (website traffic, facebook ads, online sales funnels, email auto responders, etc).
And I get it… Business owners should focus on the management and operations side of it, but if you’re a business owner, you should at least have an idea on how you can generate more sales using 2 specific marketing tools that over 400 businesses here in Hawaii already use.
With my experience in Internet Marketing, I saw an opportunity to provide my knowledge and my skills to those who have no idea on what they’re doing and pretty much how to digitize and systemize their marketing without having to work too hard or invest in too much!
Get More Customers In 2020!
Using digital marketing and online sales funnels is not just for online businesses, but for any kind of business.
As a local business, generating more customers and local clients is crucial to your business’s success.
In fact, some of the best marketing results I’ve achieved are actually for local business such as local retail stores and restaurants, gyms, real estate agents, chiropractors, and more.
They’re all trying to attract new potential customers to their physical locations, and I’ve been able to use highly targeted digital advertising to do it.
#1. ClickFunnels (Online) – What is ClickFunnels?
ClickFunnels is an online software that helps online entrepreneurs sell their products through an online sales funnel. If you’ve been online for a while now, I’m sure that you’ve probably heard of ClickFunnels.
It makes it simple and seamless for the customer to navigate through the buying and sales process.
Why Every Online Business Should Have A Funnel
The number one tool for building and scaling up any online business is an online sales funnel. With your traditional website, you have content that people can browse through and you don’t really have a system setup to actually make a customer buy something. At the end of the day, it’s all about sales, right?
A sales funnel is simply a step by step system that guides your customers through a funnel (landing page, thank you page, sales page, order page, etc…) that is intentional and provides a seamless sales process for your customers to actually make a purchase.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It is great for creating opt-in funnels to help you generate more prospects and build your email list.
You can create webinar funnels to help you grow your brand and promote your products and services.
And you can use it to create membership sites where you can gate your premium content so that it’s available only to subscribers.
Generating More Leads Online
Whether you are selling services (Dentist, Real Estate, Chiropractor, etc) or products, if you are not generating leads, you are not making sales and at the end of the day, it’s all about sales!
To start generating leads for your business, you will have to set up an opt in page and an email follow sequence to qualify leads.
Additionally, building up an email list is the vital to making more sales because most people don’t buy the first time they see your product or service. It takes about 7 times of exposure before someone actually buys something and having an email list will allow you to automatically follow up with each lead.
You’ll learn more about email lists later, but just know that it’s going to be important in the long run!
One of ClickFunnels greatest features is called share funnels.
As an expert funnel hacker and funnel builder, I can create a simple funnel for any business and share that funnel with you so that you can make edits accordingly. All I’ll have to do is go to the settings tab and share the funnels URL.
When you visit that URL, you will be able to bring this funnel directly into your account if you’re already an existing ClickFunnels member. If you are not a member yet, simply sign up for the ClickFunnels 14-day FREE Trial then get your funnel added to their accounts.
#2. FiveStars (Offline) – What is FiveStars?
There are over 400 local vendors in Hawaii that are part of our FiveStars program. We like to call it the 21st century “punch-card”.
FiveStars is a digital rewards program that brings more customers into your store with one powerful marketing program. They help you craft a rewards program that gives customers points and gifts for their purchases. Then they build a set of automatically sent campaigns to welcome new customers, celebrate their birthdays, and bring back those who haven’t visited recently.
- Customers can sign up in-store or with our mobile app so you’ll collect accurate customer information over time without slowing down your line
- Our AutoPilot feature automatically sends your customers an app notification, text message, or email with special offers that bring them back 10x more effectively than other marketing tools.
- With our promotions tool, you can create custom promotions that target all customers, new customers, or other specific groups. One-time promotions are a great way to highlight a special event or sale.
- It’s easy for your staff to not only redeem customers’ rewards but to also personalize every customer interaction. Our software helps you learn your customers’ names and preferences.
- Every time a customer signs up, checks in, or redeems a reward, your FiveStars Dashboard will track that activity. Watch your AutoPilot and Promotions work together to bring your customers back faster.
Create a rewards program as unique as your business
Upgrade your punch card to a digital, flexible rewards program that delights your customers.
your own customer database
We work directly with your point of sale (POS) system to collect payments and sign up every customer to your database.
Connect with customers, automatically
Get discovered by 50 million shoppers in our network.
Collect payments and build a customer database automatically.
Loyalty and Retention
Delight customers with rewards that keep your business top of mind.
Send targeted one-off offers to increase your store’s foot traffic.
Deliver the right messages at the right time to boost sales
This is how it works if you’re a Business Owner
You can view a demo of how the program works here. FiveStars uses a few simple steps to interact with customers using the loyalty program. Signup only requires a phone number, and if it’s too busy to gather additional information from your customer, the program provides options to acquire that information later via text or email campaigns, or through the customer’s interaction with the FiveStars web or mobile app. Recently FiveStars made tablets a standard hardware feature in their pricing model, so the customer facing tablet can be used to gather data without tying up the cashier line.
FiveStars will send you an installation kit with a USB key to be plugged into your main POS terminal or computer. Once your device recognizes the software, you’ll follow the prompts to install it. The Installation articles on FiveStars gives you step by step instructions, and FiveStars offers installation support if you need any assistance.
When signing up new customers, you’ll scan their FiveStars card first. New customers are registered by entering a phone number. Optional information such as name, email, birthday, and notes, can be collected at that time, or via the options listed above.
The FiveStars program is pretty square, which isn’t a bad thing. Large buttons and letters make selecting options on the screen fairly easy. The design makes sense and the colors are unobtrusive.
So far, FiveStars has been pretty successful with POS integration. They operate in all fifty states, as well as Canada.
Own a restaurant, retail store, coffee shop, or salon and spa in Hawaii?
See how the FiveStars Customer Touchscreen can transform your business today.
Bring more customers into your store with one powerful marketing program. See what we can do for you.